Setting up an Outdoor Business: 5 steps

Businesses in the outdoor industry are incredibly varied, ranging from instructing & coaching to artwork, design, engineering & event management. If you’re thinking about starting in business or diversifying, this is a must-read article to help you explore and reflect on what it will take to create a successful business. Continue reading Setting up an Outdoor Business: 5 steps

Marketing Account Director

Career Profile: Job Summary: A marketing account director works with brands across the world to produce creative campaigns. The role involves managing relationships and channelling communications between clients and the company’s various departments. A client’s project may involve strategy, digital and creative departments, so the account director acts as the single point of contact for the client. In the outdoor industry, the account director will … Continue reading Marketing Account Director

Creative Director

Career Profile Job Summary: A Creative Director is responsible for the creative direction and outputs of an advertising, marketing or branding agency/department. As a Creative Director, you lead the creative team to create marketing, advertising and branding products to help your clients sell their products or services. Creative directors work across a range of industries including film, TV, music, video game, fashion, graphic design, marketing & advertising, … Continue reading Creative Director